Your wealth,
organized for life.

WHALEN is a digital-first wealth management firm serving families nationwide. Investment management, retirement income, tax planning, estate planning, and asset protection, in one integrated plan built around your life.

0+
Years of Experience
0
Planning Disciplines
0
Integrated Plan
Recognized by
Inc.AdvisorHubForbes Finance CouncilKiplinger
What We Do

Five disciplines.
One unified plan.

Most financial advisors manage investments and call it financial planning. We don’t. WHALEN coordinates five distinct disciplines simultaneously, so every decision in one area reinforces all the others. The result is a plan far more powerful than its parts.
01
Investment Management
Institutional-quality portfolio construction tailored to your risk tolerance, time horizon, and income needs. We monitor, rebalance, and adjust, so you don't have to.
02
Retirement Income Planning
We empower income with a goal to last a lifetime. Social Security optimization, distribution sequencing, and income strategies built around your retirement date.
03
Tax Planning
Proactive, year-round tax strategy. Roth conversions, tax-loss harvesting, capital gains management, and RMD planning coordinated directly with your portfolio.
04
Estate Planning
Coordinate your trust, will, beneficiary designations, and titling with your financial plan. We work alongside our network of attorneys to protect and transfer your legacy efficiently.
05
Asset Protection
Insurance analysis, liability mitigation, and structural strategies that shield your wealth from unexpected risks: illness, lawsuits, long-term care, and market catastrophe.
Our Proprietary Framework

The Money Prism
Retirement Strategy

Most portfolios are designed for accumulation. Retirement demands something different. A deliberate, time-segmented strategy that delivers income when you need it, growth when you don’t, and confidence throughout.

The Money Prism divides your retirement assets into three zones based on time horizon. Each zone has a distinct purpose, a distinct risk profile, and a distinct set of tools. Together, they form a complete retirement income machine.

Blue Zone
Years 0–2
Liquidity & Safety
Your accessible reserves. Cash, money markets, and short-term instruments that fund day-to-day expenses without touching growth assets during downturns.
Cash EquivalentsMoney MarketCDsEmergency Reserve
Green Zone
Years 2–10
Income & Preservation
Your income engine. Bonds, dividend strategies, annuities, and income-producing assets that replenish the Blue Zone with predictable cash flow.
Fixed IncomeDividendsIncome Funds
Red Zone
Years 10+
Growth & Legacy
Your long-term engine. Equities and growth-oriented assets designed to outpace inflation and leave a meaningful legacy for those you love.
EquitiesAlternativesReal AssetsLegacy Planning
The Whalen Difference

Not all financial advisors
are created equal.

Most firms refer you out.

Three providers.
Three silos.

Your advisor handles investments. A separate CPA does your taxes. A different estate attorney drafts your will. None of them talk to each other.

Each one charges.

You pay the seams.
Three times over.

Three invoices. Three logins. Three sets of advice that don't quite line up. And the gaps between them — the things that fall through — those cost you the most.

We don't work that way.

One team.
One plan.

Investment management, retirement income, tax strategy, and estate coordination — all integrated under one roof. That's WHALEN.

Your interests. Always.

Built to put
you first.

Every recommendation is one we'd make for our own family. Transparent, fee-based pricing — you always know what you pay and what you get.

Stop guessing.

Know your
Freedom Number.

Finally see exactly how much you need to retire — modeled to your life, not a generic rule of thumb. Every WHALEN client gets a personalized Financial Freedom Number.

Tax strategy, year-round.

Not a year-end
scramble.

Roth conversions, tax-loss harvesting, capital gains management, RMDs — coordinated with your portfolio every month of the year, not handed to a CPA every April.

The Money Prism.

Retirement income,
engineered.

Three zones, three time horizons, three purposes. A complete retirement income machine, replacing the guesswork of withdrawal rates with a system built for your life.

Everything that matters.

Your One Page
Plan.

Freedom Number, retirement projections, Money Prism allocation, tax strategy, Social Security timing, estate checklist — all on one page. Updated every year.

Advisor
Separate invoice
CPA
Separate invoice
Estate Atty
Separate invoice
WHALEN
One integrated plan.
· Investments
· Retirement income
· Tax strategy
· Estate coordination
One team. One bill. Yours.
WHALEN
Fee-based
You see every dollar
Long-term aligned
We grow with you
Family-first
What we'd do for ours
EXAMPLE
Your Financial Freedom Number
$0
Yours is calculated for your specific life, goals, and timeline.
WHALEN — Year-round
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F
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M
J
J
A
S
O
N
D
Traditional — Tax season only
J
F
M
A
M
J
J
A
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D
· Roth conversions
· Tax-loss harvesting
· RMD planning
The Money Prism · 3 Zones
Now
Years 1–3 · Stability
Soon
Years 4–10 · Growth
Later
Years 10+ · Long-term
Your One Page Plan
WHALEN FINANCIAL · 2026
Freedom Number
Retirement Projections
Money Prism Allocation
Tax Strategy
Social Security Timing
Estate Checklist
Updated annually · Personalized for you
Estate coordination
Nationwide, digital-first
Proactive, not reactive
Family-first advice
Our Client Commitment

We earn your trust
every single year.

We don’t believe in locking clients in. We believe in showing up every year, so you never want to leave. Our commitment is built on three pillars.

100%
Transparent, Always
We are legally and ethically obligated to put your interests first, your intent, no exceptions.
Up to 3 Reviews / Year
Every four months we review your plan, portfolio, and life changes — and every client gets at least one progress meeting a year.
18
Touchpoints Per Year
Up to 18 across the year: monthly market updates, educational webinars, and exclusive client social events.
Why WHALEN

Planning first.
Every time.

1
Your Interests, Always
We are built to put you first. Every recommendation is one we'd make for our own family.
2
Integrated Planning
Your investments, taxes, retirement income, estate, and protection strategy are built as a single coordinated system across every discipline.
3
Proactive, Not Reactive
We don't wait for you to call. We monitor your plan continuously and reach out when market shifts, tax law changes, or life events require action.
4
Your Life, Your Plan
No templates. Every engagement begins with deep discovery, your goals, your concerns, your legacy. The plan we build is yours alone.
5
Transparent Fees
Our fee-based model means you know exactly what you pay and exactly what you get.
A unique life requires a unique plan — one built around who you are, not a packaged template.
WHALEN Philosophy
50+
Years of Combined Experience
5
Planning Disciplines
Annual Plan Reviews
1
Integrated Plan Per Client
Our Team

Professional backgrounds.
Personal backstories.

We got into this business because financial security matters. And the people you choose to trust with yours matter even more.

Andrew Whalen
Leadership
Andrew Whalen
CEO & Wealth Advisor

Andrew founded Whalen Financial with a single conviction: that every family deserves the same integrated planning once reserved for the ultra-wealthy. With decades of experience across investments, retirement income, and estate strategy, he personally oversees the firm's planning philosophy and client experience.

Read bio
Kim Dang
Leadership
Kim Dang
Director of Operations

Kim leads operations at Whalen Financial, partnering directly with the founder to translate strategy into execution. She drives accountability, sharpens internal systems, and ensures every department runs in lockstep so clients experience the firm at its best.

Read bio
Vanessa Medina
Advisory
Vanessa Medina
Wealth Advisor

Vanessa guides clients through complex financial transitions — from retirement planning to legacy design. Her approach blends technical rigor with genuine relationship-building, ensuring each plan is as personal as it is precise.

Read bio
Luke Perry
Advisory
Luke Perry
Portfolio Manager

Luke oversees portfolio construction and ongoing investment strategy for Whalen clients. He focuses on risk-adjusted returns, asset allocation, and ensuring each portfolio is aligned with the client's time horizon and income needs.

Read bio
Matthew Cuglietta
Client Services
Matthew Cuglietta
Client Relations Associate

Matthew is often the first point of contact for prospective and existing clients. He coordinates discovery calls, manages ongoing communication, and ensures every client feels heard, valued, and well-informed throughout their relationship with the firm.

Read bio
Kirsten Creel
Client Services
Kirsten Creel
Client Service Associate

Kirsten keeps client accounts running smoothly behind the scenes — handling account paperwork, service requests, and follow-through on every commitment the team makes. She's the reason things never fall through the cracks.

Read bio
Antonio Middleton
Operations
Antonio Middleton
Marketing Manager

Antonio oversees the firm's brand presence, digital strategy, and content initiatives. He's responsible for translating Whalen's planning philosophy into messaging that resonates — and for ensuring the firm's reputation reflects the quality of its work.

Read bio
Adrian Zarandin
Client Services
Adrian Zarandin
Client Service Associate

Adrian supports the day-to-day needs of Whalen clients with professionalism and care. From account servicing to coordinating advisor requests, he ensures every client interaction reflects the firm's commitment to exceptional service.

Read bio
Nessa Rodriguez
Client Services
Nessa Rodriguez
Client Onboarding Specialist

Nessa guides new clients through every step of joining the firm — from initial paperwork to account setup and first-meeting preparation. Her goal is to make the onboarding experience feel effortless and welcoming from day one.

Read bio
Al Whalen, EA CFP
Tax
Al Whalen, EA CFP
Tax Advisor

Al is an Enrolled Agent and Certified Financial Planner with deep expertise in tax strategy, IRS representation, and integrated financial planning. He works closely with clients on proactive tax planning, Roth conversions, and RMD optimization throughout the year.

Read bio
Dawn Ferreira
Tax
Dawn Ferreira
Tax Advisor

Dawn brings years of tax advisory experience to the Whalen team, helping clients navigate complex tax situations with clarity and confidence. Her collaborative approach ensures tax strategy is always coordinated with the broader financial plan.

Read bio
Megan Healy
Tax
Megan Healy
Tax Advisor

Megan specializes in tax planning for individuals, retirees, and small business owners. She stays ahead of tax law changes so clients are always positioned to minimize liability and keep more of what they've earned.

Read bio
Brandon Isaacs
Tax
Brandon Isaacs
Tax Preparer

Brandon prepares federal and state returns for a wide range of client profiles, with a focus on accuracy, thoroughness, and clear communication. He's an important part of ensuring every client's tax filing is handled with precision and care.

Read bio
Griselda Vasquez-Salamanca
Tax
Griselda Vasquez-Salamanca
Tax Preparer

Griselda brings meticulous attention to detail and a commitment to client service to her role on the tax team. She ensures every return is prepared accurately and on time, with the care each client's financial life deserves.

Read bio
Client Stories

Read our latest reviews.

Don’t take our word for it. Hear from the families we serve.

4.7· 29 Google Reviews
B
Bonnie & Enrique
Client Testimonial
G
Gerald & Ann
Client Testimonial

Testimonials reflect the individual experiences of real WHALEN Financial clients. Clients were not compensated for their statements. Individual results vary and are not indicative of future performance. See our full disclosures.

Professionalism at its finest. Whalen Financial is like a financial Costco. It's a one stop shop with everything you need AND personality plus.
H
Holly
It takes a special firm and a special team to have a happy client all the way in Florida. At Whalen Financial, I don't feel like "just" a client…they make me feel like family.
L
Lianne
This is actually the fourth financial advisor I've gone to and I finally found the right fit for our family. The entire staff is professional, courteous, and most importantly informative.
J
John
After all of these years, a friend recommended Whalen Financial. We first met Nancy, Director of First Impressions — a delight. When we met Andrew Whalen, we knew we had found the right team.
J
John
Whalen Financial is an incredible, all-inclusive estate planning company. From Nancy's warm greeting to CEO Andrew Whalen — you will be hard pressed to find a team like this anywhere.
T
Trevor
Al Whalen takes the stress out of filing taxes and truly cares about his clients. He goes the extra mile. Everyone at his office has been extremely friendly, professional, and helpful.
J
Jeff
The Whalen Group is very professional and informing. Nancy will always call and leave a reminder for upcoming appointments. Very warm and positive welcome. Andrew is always ready to offer his expertise as well as offering his associates' inputs.
G
Greg
From the moment you walk in, Ms. Nancy is there to greet you with a smile and a cheerful, personal greeting. Andrew and team are exceptionally knowledgeable and able to give you a visual as well as oral explanation of how your finances are working for you.
H
Holly
Whalen Financial Group have always been there for me. Nancy with her always upbeat personality always gets me to the person that I need. Al with his tax expertise and Andrew watching out for my finances. I couldn't ask for a better group of people.
B
Barbara
As a Principal of a K-8 charter school, I invited Andrew and his team to speak with my teachers and support staff. It was very informative and my teachers found it very helpful in guiding them towards making sound decisions with their finances. We appreciated their time and advice. Thank you Whalen Financial!
E
Elaine
About ten years ago, I was going through some major life events — everything in turmoil and completely in need of some trusted financial guidance to secure my future and goals. Whalen Financial stepped up and has been by my side ever since.
C
Carol
We are truly blessed with Whalen Financial. They have taken superb care of us and our financials. Would definitely recommend this group — every single person in there we really, really appreciate. They are on top of everything.
C
Cheryl
It is a pleasure working with the team at Whalen Financial. Everyone is very professional, friendly, and attentive.
M
Michael
Nancy, you are the best in what you do when it comes to welcoming us into the office! Al, Andrew and the team are so friendly, helpful and knowledgeable. Thank you all so much!!
X
Xochitl
Everyone here in the office is so helpful. Whalen Financial is amazing. Thank you for all that you do.
H
Hannah
Andrew, Nancy and the team make me feel like family every time during all communications. Thank you so much for all that you guys do!
C
Cerin
Andrew is the best! We've been a client for about 20 years. Everyone at the firm is professional and knowledgeable.
M
Maria
Polite and there for you. The very best at what they do. Outstanding people there for you. If a Veteran says so, believe it.
R
Robert
Dawn Ferriera was helpful and competent. Fast with communication, reliable, and knowledgeable. Thank you!
K
Kristy
Superb customer service and education. Feel very confident with Whalen Financial!
D
Debra
Andrew answered all my questions clearly and concisely. I wouldn't want any other company to handle my finances.
J
Judie
Friendly and knowledgeable. If you have questions they are always willing to answer them for you.
R
Richard
Professionalism at its finest. Whalen Financial is like a financial Costco. It's a one stop shop with everything you need AND personality plus.
H
Holly
It takes a special firm and a special team to have a happy client all the way in Florida. At Whalen Financial, I don't feel like "just" a client…they make me feel like family.
L
Lianne
This is actually the fourth financial advisor I've gone to and I finally found the right fit for our family. The entire staff is professional, courteous, and most importantly informative.
J
John
After all of these years, a friend recommended Whalen Financial. We first met Nancy, Director of First Impressions — a delight. When we met Andrew Whalen, we knew we had found the right team.
J
John
Whalen Financial is an incredible, all-inclusive estate planning company. From Nancy's warm greeting to CEO Andrew Whalen — you will be hard pressed to find a team like this anywhere.
T
Trevor
Al Whalen takes the stress out of filing taxes and truly cares about his clients. He goes the extra mile. Everyone at his office has been extremely friendly, professional, and helpful.
J
Jeff
The Whalen Group is very professional and informing. Nancy will always call and leave a reminder for upcoming appointments. Very warm and positive welcome. Andrew is always ready to offer his expertise as well as offering his associates' inputs.
G
Greg
From the moment you walk in, Ms. Nancy is there to greet you with a smile and a cheerful, personal greeting. Andrew and team are exceptionally knowledgeable and able to give you a visual as well as oral explanation of how your finances are working for you.
H
Holly
Whalen Financial Group have always been there for me. Nancy with her always upbeat personality always gets me to the person that I need. Al with his tax expertise and Andrew watching out for my finances. I couldn't ask for a better group of people.
B
Barbara
As a Principal of a K-8 charter school, I invited Andrew and his team to speak with my teachers and support staff. It was very informative and my teachers found it very helpful in guiding them towards making sound decisions with their finances. We appreciated their time and advice. Thank you Whalen Financial!
E
Elaine
About ten years ago, I was going through some major life events — everything in turmoil and completely in need of some trusted financial guidance to secure my future and goals. Whalen Financial stepped up and has been by my side ever since.
C
Carol
We are truly blessed with Whalen Financial. They have taken superb care of us and our financials. Would definitely recommend this group — every single person in there we really, really appreciate. They are on top of everything.
C
Cheryl
It is a pleasure working with the team at Whalen Financial. Everyone is very professional, friendly, and attentive.
M
Michael
Nancy, you are the best in what you do when it comes to welcoming us into the office! Al, Andrew and the team are so friendly, helpful and knowledgeable. Thank you all so much!!
X
Xochitl
Everyone here in the office is so helpful. Whalen Financial is amazing. Thank you for all that you do.
H
Hannah
Andrew, Nancy and the team make me feel like family every time during all communications. Thank you so much for all that you guys do!
C
Cerin
Andrew is the best! We've been a client for about 20 years. Everyone at the firm is professional and knowledgeable.
M
Maria
Polite and there for you. The very best at what they do. Outstanding people there for you. If a Veteran says so, believe it.
R
Robert
Dawn Ferriera was helpful and competent. Fast with communication, reliable, and knowledgeable. Thank you!
K
Kristy
Superb customer service and education. Feel very confident with Whalen Financial!
D
Debra
Andrew answered all my questions clearly and concisely. I wouldn't want any other company to handle my finances.
J
Judie
Friendly and knowledgeable. If you have questions they are always willing to answer them for you.
R
Richard
The Client Experience

What to expect when you
become a Whalen client.

From your first call to your ongoing relationship, no surprises, no hidden steps.

01
Discovery Call
Week 1
A 45–60 minute conversation where you meet with our team. We learn about you, your goals, and your concerns. You learn about us. No pressure.
Meet with our team
We explain our process & fees
You decide if we're the right fit
02
Plan Presentation
Weeks 2–4
We build and present your custom Whalen Plan, your complete financial picture, gaps, opportunities, projections, and a personalized retirement roadmap.
Full financial snapshot
Retirement income projections
Money Prism zone breakdown
03
Implementation
Months 1–3
We execute the plan. Accounts transfer. Portfolios are built. Tax strategies are set in motion. Estate documents are coordinated. You just sign and breathe.
Account transfers handled for you
Portfolio construction begins
Tax & estate coordination starts
Your Plan Deliverable
The Whalen One Page Plan
Every client receives a personalized One Page Plan, a comprehensive financial blueprint that distills your entire wealth picture into one clear, actionable document. Your Freedom Number, retirement income projections, Money Prism allocation, tax strategy, Social Security timing, estate planning checklist, and asset protection analysis, all on one page.
Freedom NumberRetirement ProjectionsMoney Prism AllocationTax StrategySocial Security TimingEstate ChecklistAsset ProtectionUpdated Annually
04
Lifetime
Partnership
Ongoing

This is where WHALEN is different. Most advisors check in once a year. We’re proactive, monitoring your plan continuously, reaching out when something changes, coordinating across every discipline so nothing slips through the cracks.

Portfolio
Quarterly rebalancing
Tax-loss harvesting
Performance reporting
Risk monitoring
Planning
Plan updates
Life event reviews
Goal tracking
Projection modeling
Tax
Roth conversion strategy
RMD planning
Tax bracket management
Year-end coordination
Protection
Insurance reviews
Beneficiary audits
Estate doc coordination
Emergency reserve check
Confessions of a Wealth Manager
The Book

Confessions of a
Wealth Manager

The wealth management industry is full of jargon, conflicts of interest, and advice designed to benefit advisors, not clients. This book changes that.

How to tell if your advisor is actually working for you, or for their firm.
The questions every investor should ask before trusting anyone with their money.
What integrated wealth management actually looks like, and why it matters for your retirement.

Ready to build a plan
built around your life?

Schedule a no-obligation discovery call. We’ll listen to your goals and give you an honest picture of where you stand.

Schedule a Discovery Session(866) 600-3030